Reselling isn’t about luck, magic, or stumbling upon rare antiques in thrift stores. It’s about strategy. It’s about consistency. And most importantly, it’s about focusing on items that are practical, in demand, and easy to source.
Stop Overcomplicating Reselling
A lot of new resellers get caught up in the idea that they need to find hidden gems—something rare, unique, or valuable. They watch YouTube videos of resellers pulling expensive vintage T-shirts from Goodwill bins or flipping rare comic books collections from estate sales.
Here’s the truth: Those finds are either one-time scores or staged for content. You can’t build a sustainable reselling business on luck. You need bread-and-butter items—things that people buy over and over again, things that serve a function, things that are always in demand.
Why Evergreen Items Are the Key to Success
Think about it—how do the biggest stores in the world make money? Is it by selling rare one off pieces like? No. It’s by selling things that people need, in large quantities, over and over again.
As a reseller, your goal is the same. Find products that:
- Are easy to source in bulk
- Have consistent demand
- Get repeat purchases
- Serve a practical need
When you focus on these kinds of items, you create a predictable income stream. No more gambling on whether or not you’ll find something valuable. No more relying on “the right place at the right time.” Just steady, consistent sales.
The Baseball Analogy: Consistency Over Home Runs
Let’s put it this way—if reselling were baseball, I’m not swinging for home runs every time I step up to the plate. That’s risky. That’s unpredictable. Instead, I’m just trying to make solid contact with the ball. A single, a sacrifice fly, even a walk—it all moves the game forward.
Every small, consistent sale brings in revenue. Every repeat purchase keeps the cash flowing. Over time, those small wins add up to something big.
Make Reselling Easier for Yourself
To simplify the process, source in bulk whenever possible. If you find an item that’s profitable, don’t just buy one—buy as many as you can. Create a system that lets you rinse and repeat instead of starting from scratch with every new flip.
Success in reselling doesn’t come from hoping to find a golden ticket. It comes from a reliable process, smart sourcing, and focusing on what actually sells.
So don’t overthink it. Find the right items, stay consistent, and keep hitting those singles. That’s how you win the game.
Storytime: The $600 Comic Book Disaster
I actually had a buddy who thought he struck gold when he came across a sizable comic book collection at a garage sale. He dropped $600 on 3,000 comics, convinced he had a reselling goldmine, but spoiler alert… He didn’t.
Turns out, the comics were mostly worthless, and now he’s stuck trying to sell them one by one. It’s a tough lesson to learn when you’re sitting on thousands of unsold books.
Now, I’m not trying to talk anyone out of reselling comics—there are definitely people who make great money in that niche. But here’s the thing: It takes experience and deep knowledge to be successful in that space.
And I’ll be honest with you—I’m not one of those experts. I don’t have the time, patience, or expertise to sift through stacks of old comics. I don’t know which issues are “key” and valuable and which ones are barely worth the paper they’re printed on. For me, that’s not a gamble I want to take.
The Simple, Profitable Play: Comic Book Short Boxes
Rather than chasing the collectibles, I focus on what comic book collectors need to store and protect their collections.
Using my favorite sourcing platform, Wish, I regularly buy and resell these comic book short boxes.
Now let’s do the math and keep it simple:
- A 10-pack costs roughly about $50 before discounts—and I can usually get them for less.
- That breaks down to roughly $5 per box.
Now, let’s hop over to eBay, where collectors actually go to buy these boxes:
- A single box sells for $16.90.
- A bundle of three sells for $22 on average.
That means:
- I’m getting each box for less than $5.
- Selling them for around $7.
- Making $2 profit per box.
Now, $2 doesn’t sound like much, but on average I can sell 50 (or 16, 3-pack) a day. That’s a $100 daily profit for selling what is essentially a plain cardboard box. Can you believe that?!
The Takeaway: Practical Items Win
The moral of my story? You don’t need to be an expert in comic books to make money reselling. Find simple, practical items that comic book collectors need and buy over and over again.
Comic books are unpredictable. Comic book boxes? Always in demand and where the real money is.