If you’ve ever watched YouTube or TikTok resellers, you’ve probably seen the excitement of the “hunt.” These influencers drive store to store, hyping up their finds and making it seem like reselling is just that easy—all you have to do is hit a few stores and suddenly you’re making money flipping them online.

But here’s the reality: that’s not what it’s like most of the time.
I can almost guarantee that many of these content creators aren’t making their real money from reselling. Instead, they’re leveraging the views, sponsorships, and affiliate marketing that come with being an influencer. And hey, there’s nothing wrong with that —but it’s important to recognize that their experience doesn’t reflect what day-to-day reselling actually looks like.
The Reality of In-Store Sourcing
I’ve been there. I’ve done the grind. Driving store to store, hoping to score profitable inventory. And let me tell you—9 times out of 10, you walk away empty-handed. You burn through time and gas, only to find picked-over shelves or overpriced items that leave no room for profit. It’s frustrating, inconsistent, and frankly, exhausting.
Why I Switched to Online Sourcing
My goal isn’t to be an influencer—I want to run a sustainable, profitable reselling business. And for me, that means sourcing online.
With online sourcing, I don’t have to rely on the luck of the hunt. I can find consistent products, replenish my inventory, and scale my business in a way that makes sense. It’s predictable, efficient, and most importantly, profitable.
I get it—there’s a certain thrill in the treasure hunt. But if you’re serious about reselling as a business, it’s worth considering whether that hunt is really the best use of your time and energy.
At the end of the day, making money consistently is what matters. And for me, online sourcing is the key to doing just that.
How Wish’s Flat-Rate Shipping Helps Me Save Money
When it comes to sourcing products affordably, every dollar counts. That’s why I love using Wish and taking advantage of their $2.99 flat-rate shipping.

Unlike other platforms where shipping fees can add up quickly, Wish offers a predictable flat-rate shipping model, making it easier to plan purchases without unexpected costs. This is especially helpful when ordering multiple items, as I can maximize my savings by bundling purchases instead of paying separate shipping fees for each item.
For resellers or budget-conscious shoppers, this kind of pricing structure can make a big difference. It allows me to source inventory without worrying about inflated shipping costs eating into my profits.

It doesn’t matter if I buy $50 worth of Goose with Knife pins or $4000 worth of electric guitars for starters. It all just costs $2.99 to ship!