Before 2020, my reselling journey looked a lot different. Back then, sourcing inventory meant driving from store to store, hunting for quality items at the lowest possible cost. In the reselling world, they call it “hunting,” but to me, it was soul sucking and a massive drain—both to my time and gas. It was a grind that was burning me out.
Then, the pandemic hit. Almost overnight, the reselling market exploded. With stores closing and supply chains disrupted, everyday essentials became hot commodities. People were flipping and scalping everything from N95 masks to toilet paper. It was a wild time and it forced me to rethink my strategy.
I knew I needed to explore new, more efficient ways of sourcing. The pandemic reshaped the reselling landscape making it extremely profitable, and for those willing to adapt, it opened up unexpected opportunities.
Enter Wish.com. The global marketplace and commerce platform that completely transformed my sourcing strategy. Gone are the unpredictable days of scouring clearance aisles, hopping from yard sale to yard sale, or taking risks on Amazon liquidation pallets and mystery boxes.
I want to be clear—I’m not here to advertise for Wish.com. I’m simply sharing my personal sourcing strategy, the one that has worked for me. There’s no hidden “secret sauce” or complicated formula. Just a reliable, efficient, and cost-effective way to keep my reselling business in motion and my customers happy.
Now, in 2025, there are more ways than ever to find inventory. New platforms and marketplaces pop up all the time. But despite all the options, Wish.com remains my go-to, and let me tell you why
1. Global Access to Unique, Unbeatable Inventory
It’s frustrating to compete in an oversaturated market, where everyone is selling the same clearance items from big-box stores. It can feel like you’re always one step behind, struggling to stand out.
Unlike traditional retail sourcing, Wish.com is a global marketplace that connects you to thousands of sellers worldwide. Imagine beautiful handcrafted jewelry from India, nostalgic tech accessories from Asia, or trending TikTok gadgets before they even hit U.S. market.
Here’s why this matters for resellers:
- You finally get to stand out. No more competing with dozens of other sellers listing the same clearance finds. Unique products make your store more appealing.
- You can charge higher prices. When customers can’t find an item anywhere else, they’re often willing to pay a premium for it.
- You stay ahead of trends. With access to international sellers, you can source trending products before they go viral, giving you an early-mover advantage.
2. Unmatched Convenience
If you’ve ever spent entire weekends driving from place to place, hoping to find resell-worthy items, I completely understand both the exhaustion and frustration of coming home empty-handed. It’s time-consuming, unpredictable, and let’s be honest— eats into your already slim margins when you factor in gas and mileage.
By strictly sourcing on Wish.com, it removes all the barriers and lets me focus on what really matters—selling and making a profit.
Here’s what makes it so convenient:
- Shop on your schedule. Whether it’s after work or even at 2 a.m., you can browse and source inventory anytime. No rushing to catch store hours.
- No more hauling heavy bins. Your inventory ships straight to your door. Your back will thank you.
- More time for what actually grows your business. Instead of spending hours “hunting,” you can focus on listing, marketing, and scaling your reselling success.
3. The Lowest Prices Online—Period
On the surface, Wish.com might not always seem like the absolute cheapest option. But here’s what experience has taught me —when you know how to navigate their promotions and loyalty discounts, the savings are unbeatable.
With the right strategy, you can unlock big savings and regularly source inventory for 75-80% off retail prices. It’s not just about the listed price—it’s about knowing when and how to take advantage of:
- Flash deals and seasonal sales that dramatically slash prices
- Loyalty discounts for daily visits and purchases
- Earn various points and Wish Cash rewards to maximize savings
Once you understand how to work the system, Wish.com becomes the most powerful tool for reselling success. In upcoming articles I will dive further into exploring and sharing my methods.
The Bottom Line
Wish.com isn’t just a marketplace for consumers—it’s a reseller’s secret weapon and my secret sauce. With global inventory, unbeatable prices, and the convenience of sourcing from home, it’s the smartest way to grow your reselling business.
- Lower Risk: Instead of investing in 200 units upfront, you can test new niches with just a few small orders. If a product flops, you’re not stuck with excess stock.
- Scalability: Once you find a product that sells well, you can order 100+ units directly from the seller, saving time and increasing your profit margins.
- Trendspotting Superpower: Because Wish.com connects you to global sellers, you can spot and source trending products—like retro gaming gear or cottagecore decor—months before they hit big-box stores.